Samantha Moore – Senior Director, Meetings and Education, ABA and Assistant Secretary, Manager of Housing, Transportation, and Catering, IBIE

Buffy Levy – Trade Show Director, IBIE and Event Director, SmithBucklin

We go behind the scenes of the planning of IBIE 2022 (International Baking Industry Exposition) in Las Vegas. What does it take to transform the Convention Center into a bustling city-like trade show floor? How will walking through the booth aisles be a full sensory experience? What happens to all that leftover dough and products? Our guests answer these questions and more.

Recorded on November 17, 2021.