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#45 How To Give Nostalgic Brands a New Life With Alicia Mosley From Ferrero (Keebler)

https://baketothefuture.org/episode-player/1762/45-how-to-give-nostalgic-brands-new-life.mp3
Alicia Mosley, Vice President of Marketing, Ferrero

Alicia Mosley, Vice President of Marketing, Ferrero

Alicia Mosley, Vice President of Marketing at Ferrero manages the Keebler Cookies, Cones and Crusts branded portfolio. We talk with her about how to give nostalgic brands a new life, the importance of partnerships, her professional journey, lessons learned along the way, and more.


Posted On April 26, 2022

Posted By Bake to the Future

Posted In Business Impact

Tagged baking industry brands cookies marketing nostalgia pandemic

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American Bakers Association

A fresh take on the latest trends and issues impacting the baking sector

The wholesale baking industry mixes tradition and innovation to feed the world and the economy - generating some major dough while employing nearly 800-thousand people in the US. We bring you a fresh take on the latest trends and issues impacting the baking sector through exclusive insights and conversations.

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