Bob McGuire, VP, Director of Logistics, Alpha Baking Co.

Alpha Baking Co.’s Bob McGuire was determined to find a cheaper, cleaner solution to fuel his bakery delivery fleet. He shares his 20+ years of trials and errors that led him to find an alternative fuel.

Why were there chicken bones in the fuel? And why did the trucks leave a smell of french fries as they drove through the streets of Chicago? Why did he share the findings with the competition? Bob answers these questions and more.