Denise Lee, Director of Food Policy and Sustainability at the Baking Association of Canada

Rasma Zvaners, Vice President of Government Relations at the American Bakers Association

From shifting regulations to evolving consumer expectations, bakers in the U.S. and Canada face similar challenges and opportunities. Live from IBIE, Bake to the Future host Anne Fairfield-Sonn spoke with ABA’s Rasma Zvaners and the Baking Association of Canada’s Denise Lee about how their associations are helping members navigate front-of-pack labeling, sustainability mandates, trade policy, and more. Together, they share where cross-border alignment is strongest, why collaboration is essential for long-term success, and how innovation and advocacy are shaping the future of commercial baking across North America.  

Hosted by:

Anne Fairfield-Sonn, Director of Marketing and Communications at the American Bakers Association